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NIKE yoga

X matthew.m


collection cAMPAIGN

Campaign shot by Sharna Osborne, Art Direction by Jake Gevalt, and stylist Chloe Grace Press

"This campaign resonated with me so much with its focus on yoga being for everyone, regardless of lifestyle and privilege. Showing that yogawear can be unconventionally aesthetically pleasing in a challenging, punk, and “f*ck the system” kind of way, while still maintaining the yoga ideals of continuous healing inner exploration, and balance in one's approach to life."

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